Chery Automobile Applies for 'Zhijie' Graphic Trademark, Car Logo Exposed
On December 22nd, information from the China Trademark website shows that Chery Automobile Co., Ltd. applied for the registration of the 'Zhijie' graphic trademark on December 5, 2024, and the car logo was unveiled.
Upon inquiry, it was found that the 'Zhijie' graphic trademark applied for by Chery is currently in the 'awaiting substantive examination' stage, including international classifications 12 and 37, with application/registration numbers 82387775 and 82383305, involving goods/services such as:
From the trademark graphic, it features the word 'LUXEED', which is the English name for Hongmeng Zhixing 'Zhijie', and the outer frame design is similar to the car logos of 'Wenjie', 'Zunjie', and 'Xiangjie', indicating its potential use as the graphic car logo for 'Zhijie' automobiles.
