Fangchengbao (Chinese: 方程豹; lit. 'formula leopard'), also spelled Fang Cheng Bao and trademarked in English as Formula Bao is a Chinese luxury electric car brand owned by BYD Auto and marketed by Shenzhen Fangchengbao Auto Sales Co., Ltd. The brand was introduced in June 2023, and mainly produces performance-oriented SUVs aimed at the off-road and track-focused segments. The brand operates its own direct sales stores, in contrast with BYD that relies on a dealership network.